Home Dashboard Services About Employee Login Employee Login Schedule a call

About · Aaron Petersen · Grand Rapids, MI

This industry deserves
better tools. So I built them.

I built CannaPulseIO to help strengthen our industry and our community. The data infrastructure wasn't there, so I built it.

I spent 15 years in IT leadership before cannabis. Managing service delivery at scale — at one point overseeing $25M+ annually in enterprise IT operations. That meant building the kind of data infrastructure, reporting systems, and accountability frameworks that large organizations depend on to make good decisions fast.

When I crossed over into cannabis, I expected to find the same level of operational rigor. What I found instead was a fragmented mess — grow data in one system, retail in another, compliance in a third, and wholesale AR in a spreadsheet somebody updated when they had time. Nobody had the full picture. Decisions were made on gut feel and week-old reports, and the margin consequences were real.

So I built what was missing. A live dashboard that pulls every source into one authenticated view — wholesale revenue and AR aging, retail sell-through by store and SKU, compliance data, production metrics. The kind of visibility I'd had in enterprise IT, applied to vertically integrated cannabis operations.

I recognized a gap in accessing the data I needed, so I built it. Now I build it for other operators.

Beyond the dashboard, those five years have been spent doing what good operators actually do: launching products that move — not line extensions that collect dust — building wholesale channels, managing accounts, coaching sales teams, tightening operations under margin pressure, and making the calls that actually grow revenue and profit at the same time.

That's what CannaPulseIO is. Not a firm. Not a software product. The owner-operator of CannaPulseIO built the tools and developed the expertise — and is making both available to operators who need them.

15yr
IT leadership managing service delivery
$25M+
Annual IT service delivery managed
5yr
Directly in cannabis operations
MI
Vertically integrated Michigan operator
Live
CannaPulseIO deployed across vertically integrated Michigan operations

Areas of expertise

The full stack.
Not a slice of it.

15 years of enterprise IT. 5 years of cannabis operations. The combination is unusual — and it's exactly why the dashboard works.

Operational Intelligence

Built a live dashboard connecting wholesale, retail, compliance, and accounting because the tools that existed weren't good enough. Now deploying it for other operators.

Wholesale Sales

Built and managed wholesale channels across Michigan — from account acquisition to AR collection. Knows which buyers matter, how to get shelf space, and how to keep it.

Market-Disrupting SKUs

Known for launching products that create demand rather than chase it. Line architecture and launch sequencing built around what actually moves at retail.

Revenue & Profit Growth

Track record of increasing both — by tightening operations, improving sell-through, and making faster decisions with better data.

IT & Data Infrastructure

15 years managing enterprise IT service delivery. The data architecture behind CannaPulseIO isn't outsourced — it's built in-house by someone who has done it at scale.

Sales Team Development

Developed and coached cannabis sales teams with frameworks built for this industry — account management, AR discipline, buyer relationships, and pipeline rigor.

Work with us directly.

No account managers. No junior consultants. You get the owner-operator.

Schedule a free call